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Business News of Tuesday, 18 October 2016

Source: Daily Guide

Olam Ghana adjudged best agro-based company


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Olam Ghana Limited, a leading agri-business and a major supply chain manager of agricultural products and food ingredients, was adjudged the best agro-based company in 2015 at this year’s Chartered Institute of Marketing, Ghana (CIMG) Awards.

Olam was recognised for excellence in its unique out-grower operations in the cocoa sector, its investments into the promotion of non-traditional crops like Cashew, its policy of value addition in all its operations and the company’s practical commitment to living the ‘Made-in Ghana’ dream.

Since 1989, the CIMG Awards has been Ghana’s most covetous platform of recognition for excellence and outstanding achievements in marketing and works of marketers in industry, the objective of which is to promote high professional standards, encourage excellence among marketing practitioners and ensure an improved quality of products and services.

A citation supporting the award read in part, “Your involvement with outgrowers within the cocoa industry, where you assist them with cash and other incentives and the purchase of the product which you convert into cocoa liquor for export is worth commending.”

The citation concludes that Olam Ghana has “taken agro-business a notch higher” by adopting the proactive initiative of research, tailor-made marketing practices and value delivery - for which the company has been highly rated by evaluators.

Olam Ghana Limited is a subsidiary of Olam International, a leading agri-business operating across the value chain in 70 countries. Since 1994, Olam Ghana has been a major supply chain manager of agric products and food ingredients; it is ranked among the biggest Licensed Buying Companies (LBCs) in the cocoa sector and is a leading trader in Ghana’s cocoa beans into European and Asian markets. The company manages over 12,000 farmers under its farmer Livelihood Sustainability Programme.

The award was received on behalf of the company by Mr. Kenneth Antwi, National Head of HR and Ms. Pearl Annor, the Brand Manager for Biscuits.

Commenting on the award, Mr. Amit Agrawal, Country Head and CEO of Olam Ghana Limited said “We are happy to receive the Agro-based company award of the year. It reflects our lasting relationship with Ghana and our continuous endeavour to provide quality products that positively touch lives of many Ghanaians on a daily basis”

Thirty-seven companies and five individuals were recognised at the 27th CIMG National Marketing Performance Awards organised under the theme "Democracy and National Cohesion: Marketing a New Political Paradigm."

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