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Regional News of Thursday, 28 May 2015

Source: GNA

Nestle launches Milo Nutrifill ready to eat cereal

Nestle Ghana has launched a new cereal, Milo “Nutrifill,” a ready-to-eat cereal, to help reduce the risk of under nutrition among children in Ghana.

The new product, made of whole grains -maize, malt and cocoa; fortified with iron and Vitamin C, is a demonstration of Nestle’s commitment to provide families with nutritious and affordable foods and beverages, the global food giant has said.

Launching the product in Accra, Mrs Freda Y. Duplan, the Country Manager for Nestle Ghana, explained that child malnutrition and iron deficiency were very common in Ghana, which could lead to irreversible negative effects on the cognitive development of young children.

“Our objective is to contribute to improving health by being part of the solution to global health problems, she explained.

“Taking a holistic societal approach, we believe that we can contribute to improving nutrition and health by working with governments and other stakeholders.”

Mrs Duplan encouraged Ghanaians to have a better breakfast time with the Milo Nutrifill because it had been proven through research breakfast supplies the body with essential nutrients necessary for brain function, which could result in general improved nutrition.

It could also provide important nutrients, which helped children to perform better in school.

Milo Nutrifill is available in single serve packs of 50g and 450g family pack size and could be enjoyed by children from six years and above and could also be eaten at any time.

Mr Aaron Fenu, the Head of the Corporate Communications and Public Affairs Department, explained that Nestle, being the leading nutrition, health and wellness company always aimed at enhancing the quality of life of all consumers.

Nestle, he noted, aimed at creating value for its stakeholders and creating value for the communities it served, hence, the integrated approach in doing business and contributing to development of society.

He mentioned the benefits Nestle derived from the rural farming communities where it sourced its grains for its products, citing the Nestle Grains Quality Improvement Project that ensures the company’s long-term supply of safe and high quality maize by training farmers in good Agricultural practices.