Nestlé Ghana has pledged to help reduce the risk of under-nutrition in children in Ghana through micro nutrient fortification using Nido brand products.

According to the World Health Organisation over 70 per cent of school children in Ghana suffer from iron deficiency and Nestle is fortifying its products with micro-nutrients to address that.

Nestle, as part of its commitment to nutrition, health and wellness, has therefore collaborated with SOS Children’s Villages in Ghana to organise a “Nido Pattern of Love” campaign on its Facebook page.

As part of the campaign, Nestlé Nido encouraged its fans on Facebook to change their profile picture to any of the symbols from a series of creatively designed love symbols and share it with friends on the social media network.

For each profile picture changed, Nestlé donates the equivalent of five glasses of Nido, or 130 grammes, to the SOS Children’s Villages.

At the end of the campaign, a total of 40,000 glasses of Nido Essentia milk would be donated to benefit about 5,000 children.

Ladislas Maurice, Category Manager for Dairy for Nestlé Coastal Cluster, Central and West Africa, expressed Nestlé’s commitment to improving the quality of lives of children in Ghana by providing nutritional products to help address micronutrient deficiencies.

He said in 2014 more than 153 million of Nestlé products fortified with micronutrients were consumed daily in Central and West Africa.

“Nido Essentia is enriched with iron and zinc to help meet the micronutrient needs of growing children,” he said.