An expert in Political Marketing, and a Lecturer at the University of Ghana Business School, Dr. Kobby Mensah, says though the press conference by Nana Akufo Addo calling for cool heads to prevail in the party is a good one, it is not enough to address the current crisis in the party.

He wondered why a unity speech did not bring on board the Chairman and the General Secretary and also failed to condemn the unlawful behaviour of some party members.

Speaking to GBC’s Radio Ghana, Dr. Mensah said there should be negotiations, comprehensive strategy and back-room work to stop all the acrimony in the party.