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General News of Thursday, 27 February 2020

Source: Chris Koney, Contributor

Media General launches 2020 Ghana Month Campaign

Beatrice Agyemang Abbey, Group Chief Executive Officer of Media General Beatrice Agyemang Abbey, Group Chief Executive Officer of Media General

Media General, Ghana’s leading media company which owns and operates some of the industry’s leading platforms has launched this year’s edition of its annual Ghana Month campaign.

The month long campaign is scheduled for March 2020 to primarily project the country and also celebrate indigenous Ghanaian products, services and heritage. The focus of this year’s campaign is to encourage people to patronize locally made products.

Commenting on the rationale behind the campaign, the Group Chief Executive Officer of Media General, Beatrice Agyemang Abbey reiterated Media General’s position as a wholly owned Ghanaian business which has been championing the promotion of local content over the years.

“For us at Media General, we are convinced it is our responsibility as the leading Media Company to project our country and also create the needed platform to help in the promotion of Ghanaian businesses and their products. The media has an important role in shaping the development process of the country and that is what we are using our influence to achieve”, she added.

The various planned activities for Media General’s Ghana Month campaign are grouped into Wear Ghana, Eat Ghana, and Watch Ghana which will be reflected in content across the groups’s various platforms including TV3, Onua TV, 3FM, Onua FM, Connect FM in Takoradi and Akoma FM in Kumasi.

The hashtag for social media engagements and activations is #wecelebrategh with special emphasis on Ghanaian entrepreneurs, locally made outfits, dishes, movies, tourist sites and others.