The Chief Executive Officer (CEO) of the Consumer Protection Agency (CPA), Kofi Kapito, has called on Ghanaians to boycott DSTV to pressure MultiChoice, the service provider, to reduce subscription prices of its bouquet.

Speaking at a press conference in Accra on Wednesday, August 27, 2025, Kofi Kapito emphasised the power of consumer action in addressing high costs, urging subscribers to discontinue their subscriptions to signal their dissatisfaction.

“We can send them a strong message by just showing our displeasure by switching our subscriptions off to let them know that if they don’t reduce it, we will keep disconnecting our subscriptions,” he stated.

He stressed that such action avoids government interference and diplomatic concerns as it directly conveys consumer discontentment.

MultiChoice Ghana given 30 days to respond to suspension notice from NCA

“We, the consumers who subscribe to their business, are telling them that enough is enough,” he said.

“They need to listen to the consumer, the subscriber, who makes them money. Just like in any business, if you are selling and I keep telling you that the cost of your product is too high and you don’t listen, if I stop buying from you, eventually your business might fold up. There is some power afforded a consumer to use to let a business understand that they are unhappy with their services,” the CEO added.

He cited examples of consumer-driven actions in other countries, including Nigeria and the United States, where similar pressures led to corporate responses.

Government imposes GH¢10,000 daily fine on DSTV over failure to submit pricing data

The call by the COE, comes on the back of growing public discontent in Ghana over the rising cost of DSTV subscriptions, with many subscribers advocating for affordable pricing from MultiChoice, which operates the satellite television service across Africa.

In 2025, the government of Ghana, led by Minister of Communications, Digital Technology and Innovations, Samuel Nartey George, demanded that MultiChoice Ghana, operator of DSTV, reduce subscription fees by 30% due to high prices compared to other African markets, despite the cedi’s 40% appreciation.

After DSTV rejected the proposal, citing economic constraints, Sam George directed the National Communications Authority (NCA) to initiate license suspension proceedings if the company does not comply by August 7, 2025.

When DSTV failed to submit required pricing data, a daily fine of GH¢10,000 was imposed starting from August 15, 2025, under the Electronic Communications Act.

The government extended the deadline to September 6, 2025, for a price cut agreement, threatening further sanctions, including potential license revocation, to ensure fair pricing for Ghanaians.

GA/VPO

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