The 2019 Seminar for senior media professionals from African Countries and African Union is underway in China.

The 21-day training programme sponsored by the Chinese government is themed ‘Media Cooperation Give Fresh Impetus to the New Type of China-Africa Strategic partnership’ and aims

Four journalists who are members of the Ghana Journalists Association – Ghanaweb’s Bernice Owusuwaa, Ghana News Agency’s Regina Benneh Siaw and Elizabeth Ofosu and Daily Guide’s Executive Editor, Fortune Alimi, are representing Ghana at the training.

Opening the program, Deputy Director-General of the International Cooperation Department, National Radio and Television Administration, Mr Yan Chengsheng, said the training programme aims at providing a platform of communication for Africa and China to explore new developments and challenges faced by the radio and TV industry in this digital era around the world.

According to Mr Chengsheng, ‘African countries have undergone a rapid improvement in economy, urbanization and household consumption capacity, thus creating a favourable environment for media upgrading and leapfrog development'.

He added that China is ready to deepen cooperation with African countries in program broadcasting, news exchange, technology innovation and personnel training to share experiences and development.

Among topics to be discussed are: Media Innovative marketing and management, the framework of art under the camera, , Internet marketing – valuable knowledge of community marketing practice and the application of 5G technology in the media industry and the construction of the network of radio and television.

A total number of 19 delegates from Seychelles, Ghana, South Sudan, Ethiopia, Malawi, Kenya and Nigeria currently in Qingdao, Shandong are undergoing the training.

Co-hosted by Ministry of Commerce of the People’s Republic of China (MOFCOM) and China International Development Agency, this year’s seminar is organized by the Research Training Institute National Radio and Television Admnistration, China.