Accra, Oct. 9, GNA - Ghana Post (GP) will now focus on building bett= er relationship with customers because meeting their demands is an achieveme= nt of a crucial corporate economic objective, the Board Chairman, Mr. John S= ey, said in Accra on Tuesday. Speaking at this year's World Post Day celebration in Accra, he said the organization would meet clients, share ideas and reflect on its achievements, shortcomings and strategies for better performance.

Mr. Sey said it was therefore important that GP stood by its commitm= ent to serve all members of the public with innovative and quality services i= n response to a new era of economics and social change. The Post Day which had the global theme, "Stay Connected", and a loc= al theme, "Know your Customers", is commemorated for the founding of the Universal Postal Union (UPU), a specialized agency of the United Nations,=

which is an umbrella organization for postal administrations throughout t= he world. It is also to sensitize the public and government on the indispensab= le role the post plays in the lives of the people and emphasizes the noble g= oal of bringing people and nations together. Mr. Sey said management and staff must vigorously and confidently respond to customers' needs and aspirations and added that the idea of quality of service was now the cardinal principle of every organization. He urged management to adopt a modern way of thinking that would lea= d them to accept new responsibilities and take bold decisions to upgrade th= e efficiency of their operations and keep the pace of the changing communication environment. The Board, Mr Sey said, would formulate policies and programmes that=

would enhance postal service development in the country. Acting Managing Director of GP, Nicholas Dery, said the Company's Research and Development Unit would embark on a survey to help appraise their performance in the industry and serve their customers better. GP, he said, had taken delivery of two Baumann Franking automated machines that can frank 34,000 letters in three hours to improve service delivery. He noted that postal services across the world had come to the realization that success and their existence depended a great deal on applying technological innovations to existing operations as well as implementing new ideas that can expand their range of added services. The Executive Secretary of the Postal and Courier Services Regulator= y Commission, Mr Samuel Kojo Intsiabah, said the quality of service was ver= y important in the dwindling postal service domain worldwide and called on the entire workforce to change their thinking and orientation. He noted that poor service delivery pushes client to look for other competitors on the market for quality services. He urged customers to be vigilant and assertive while cautioning the= m to stop patronising the services of unlicensed courier service providers.