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Business News of Tuesday, 16 July 2013

Source: Charles Addo/GhanaWeb

ERDINGER BEER now in Ghana

The much anticipated launch of the Erdinger Beer together with Erdinger Alkoholfrei and the Erdinger Dark took place at the plush Lexington Bar in Accra last Friday.

Weissbraeu ERDINGER WEISS BEER, the biggest selling beer in Germany and across Europe is brewed using fine yeast according to a traditional recipe and, of course, in strict accordance with the Bavarian Purity Law.

Currently, the beer is still bottle-fermented in the traditional way as it takes three to four weeks for Erdinger Weiss beer 'with fine yeast' to mature.

According to Mr. Alberto Larocca, the Brand Representative in Ghana the beer together with all Erdinger products have come to stay and the company is optimistic it will be a No. 1 selling beer in Ghanaian market in the next few months.

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