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General News of Monday, 9 April 2018

Source: Djembe Communications

Djembe Communications shortlisted for PRWeek Global Awards

Djembe Communications has been shortlisted for the PRWeek Global Awards 2018.

The outfit has been nominated for the Best Campaign in Middle East/Africa and Global Event Activation following the annual Innovation Prize for Africa 2017 (IPA) event held in Ghana last year.

Nicole Suter, Managing Director for Djembe Communications, commented, “We are thrilled to be nominated amongst other industry leaders. Such achievements are a testament to our work and success, demonstrating that our unique business model approach works. Operating with a single P&L across our global network is a tremendous asset for clients wherein they receive the best, fully dedicated team of communications specialists to help realize their organizational objectives.With a strong footprint in Africa now, the consultancy is also focused on serving as a hub for international companies entering the continent.”

The teams across the network worked effectively to develop the various components of the IPA Prize and ensured the event was interactive, valuable and informative for the attendees. With effective cross-border management the teams from Ghana, Morocco, Nigeria, South Africa and the UAE were able to deliver this multifaceted event and ensure that all media and social media content as well as the roadshows and high-level roundtables, focused on the need to invest in homegrown innovation.

This helped to elevate the stature of the campaign and generate stronger awareness, support and participation from the onset.Ultimately, the overall strategy raised awareness of the potential power of harnessing African innovation to address the challenges faced by the region.

Djembe’s strategic approach towards IPA 2017, led to the highest number of applications (more than 2,500) of all previous editions. It also saw the highest entries by African women innovators (482 representing around 19%) of overall applications and four of the final 10 nominees were women. Additionally the consultancy successfully secured 11 tier 1 media partnerships and generating over 1,600 media hits.

The PRWeek Global Award judges noted that this was a particularly competitive year with a record number of entries being submitted. These awards highlight the industry leaders across the world, setting the standard for best-in-class PR and communications work. The award ceremony will be held in London on May 15, 2018 where industry peers will gather, network, and celebrate the winners.

About Djembe Communications

Named after the West African drum, Djembe Communications is an independently owned, pioneering pan-African consultancy with a mission to become the communications partner of choice in sub-Saharan Africa by combining global expertise, local market capabilities and customized solutions to deliver best-in-class services to clients.

Djembe comprises an organically grown international network with local market presence in Angola, Mozambique, Nigeria, Ghana, Morocco, Switzerland, United Kingdom, UAE and the USA. The consultancy’s continued expansion builds on its remarkable success achieved in just one year and half by providing leading industry recognized capabilities. In 2017, the Consultancy was awarded Certificate of Excellence for PR Agency Citizenship – Africa during SABRE Awards – London 2017 and also won three trophies at the 2017 edition of the Hermes Creative Awards bringing two platinum and one gold.

In 2016, Djembe won the Stevie Bronze Award for the 2016 Public Relations Agency of the Year for the Middle East and Africa category and Two IPRA Golden World Awards for launch of New Service Category for Djembe Insights and Publications category for Djembe Insights report. Sweeping the Awards in Angolan markets, the Consultancy won the Lusos Awards 2016 edition for Agency of the Year award for PR specifically for Angola, Lusophone Agency of the Year award for PR and a Bronze for Djembe’s CSR ‘My Dream’ project in Angola. Djembe also gained international recognition by winning the In2 SABRE Award in the Best Live Event category for the Djembe Insights Roundtables and honoured to have won four prizes at the 2016 edition of the Hermes Creative Awards.

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