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Business News of Thursday, 26 October 2017

Source: ICERTIAS

Construction experts in Ghana vote for their top 'Best Buy Award' brands

The first ever ICERTIAS Best Buy Award Ghana Construction 2017/2018 Survey has confirmed that construction professionals and DIY individuals acknowledged, and rewarded with their vote, the brands that offered them the best value for their money are Dangote, Kimo Home, DBS Industries, CAT, Robert Bosch, Superlock, Isopanel etc.

When answering their preferred choices, respondents faced open-ended questions where they were able to state products and service providers freely, in their own words.

Kimo Home was voted the best in the category “chain store retailing in bathrooms”, while Dangote came in pole position in two categories: “cement” and “concrete”.

Experts in the field of Construction in Ghana likewise deemed DBS Industries the best in the category “roof tiles” CAT in the category “construction machinery” and Robert Bosch in the category “construction tools” in the Best Buy Award CONSTRUCTION 2017/2018 independent market survey that offers the best price-quality ratio on the Ghana’s market.

These findings have come from the newest, specialized Best Buy Award Construction 2017/2018 research survey conducted in Ghana in September 2017 by the Swiss organisation ICERTIAS on a sample of 1.200 respondents - Construction professionals and DIY individuals (Internet Users older than 18).

Some of the other category winners included G4S (video surveillance systems), Palance Aluminium (windows), Superlock (front doors), E-Facade (thermal facade systems), Vicalex (terracotta/clay), Red Sea Housing (ready-made prefabricated houses), Hiralco (floor primer), Isopanel (construction insulation products), Midea (air conditioners and coolers).


This is only an overview of the full research conducted by ICERTIAS. Should you wish to acquire more in-depth details of the survey please do not hesitate to contact us.

Due to the significant value of Construction sector the first ever Best Buy Award CONSTRUCTION 2017/2018 market research has been conducted through a web survey on Ghana’s market.

Methodology and Sampling

The 2017/2018 ICERTIAS Best Buy Award Construction research survey (www.bestbuyaward.org) in Ghana was conducted by the Swiss organisation ICERTIAS - International Certification Association GmbH (www.icertias.com).

The survey was conducted in September 2017 using a web questionnaire on a sample of 1,200 Ghana’s Internet users older than 18 (Construction professionals and DIY individuals), following the Computer Assisted Web Interviewing - Deep Mind Awareness (CAWI - DEEPMA) method.

Companies cannot nominate themselves or directly apply for the Best Buy Award market research. Brands can only “earn” the Best Buy Award status through their product or service winning first place (highest number of consumer/respondent votes) in the relevant category in the Best Buy Award survey. When answering their preferred choices, respondents faced open-ended questions where they were able to state products and service providers freely, in their own words.

It should be noted that the ICERTIAS Best Buy Award survey does not measure brand equity or market share. This research provides insight into the customer’s personal experiences, opinions, satisfaction and perceptions, which are used exclusively to gauge the price-quality ratio of goods and services in the market.

The ICERTIAS Best Buy Award research study is conducted according to the provisions of the International Codex for the Implementation of Market and Social Research, which were adopted by the International Chamber of Commerce (ICC) and the European Association of Research Experts (ESOMAR).

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