A representative of the Conservative Party (CP) in the United Kingdom (UK), Dr John Hayward has urged the governing New Patriotic Party (NPP) to focus their time and resources on engaging voters and not printing and publishing countless posters.

In a goodwill message delivered to delegates of the NPP at it's Delegates Conference in Koforidua on Saturday 7 July 2018, Dr Hayward stated that the NPP shares the same values of the Conservative Party for the “belief in freedom, belief in development through progress, through business, through enterprise [and] a belief in individual responsibility and equal opportunity for all."

He therefore wondered if the many posters depicted during the conference was the best use of resources and admonished the NPP to have a rethink.

“I came through the streets today and I saw so many posters. Posters of the wonderful candidates here in today’s conference but I had to reflect, I think I saw more posters than our delegates here in the conference and I wondered …is this really the best use of our resources?” he questioned.

He stated: “Voters like parties which focus on the voters. Voters are less keen on parties that focus on their internal processes. This is an important lesson the Conservative Party has had to relearn many times over the decades and I hope that you can benefit from my experience as I encourage you to go from here today and focus your time, your efforts and your resources on reaching out to the voters of Ghana, to reaching out to and engaging with your communities in each of your regions to listening to their concerns and ensuring that their concerns are represented in your hopes for prosperity and development in freedom for Ghana.”