The 2012 Presidential Candidate of Ghana’s biggest opposition party has taunted the governing party as lacking a meaningful message for the country.

Nana Addo Dankwa Akufo-Addo told party supporters at a thanksgiving event at the Osu Ebenezer Presbyterian Church on Sunday, September 15, 2013 that the National Democratic Congress’ (NDC) only message for the electorate is “edey biiii K3k3”.

“Edey biiii K3k3” is a pidgin catch-phrase used as an advertising slogan by mobile phone giant MTN Ghana, but was co-opted by President John Mahama to push the NDC’s campaign during the 2012 campaign.

It can be loosely translated to mean ‘something is so good’ to the extent that its benefits are incomparable to none other.

Juxtaposing the New Patriotic Party’s message against that of the NDC, Nana Akufo-Addo said: “…Nobody has the message that we have today in Ghanaian politics. Our message is not ‘edey biiii K3k3’. That is not our message”.

He asserted that: “Our message is about the restoration and improving of the national health insurance system so we can give quality affordable healthcare to every single individual in our country. Our message is about ensuring that the youth of our country are equipped to fight the battles of the 21st century; the battles of technology and economic development. That is the message we are giving out and that is why we are saying that at this stage in our history, we want to make sure that every Ghanaian child has an opportunity for free secondary education”.

According to Nana Akufo-Addo, “our message is about the need to transform our national economy. That we move it away from an agricultural raw material economy to an industrial economy producing goods and services for export to the rest of the world. That is the message that we are putting out and that is the programme we are going to implement when we win, by the grace of God, the elections of 2016”.