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General News of Thursday, 25 January 2018


Adom TV beats UTV in 2017 Geopoll report

Adom TV is the 2017 most watched TV station in Ghana Adom TV is the 2017 most watched TV station in Ghana

After leading the race for two consecutive years, UTV has been ‘dethroned’ by Adom TV as the Multimedia Group Limited subsidiary has been named Ghana’s most watched television station for the year, 2017.

This was contained in a survey conducted by GeoPoll, the leading mobile surveying platform in Africa, Asia and the Middle East.

In the rankings of the top Ghanaian TV stations, Adom TV emerged the leading station in 2017 with 662,000 average viewers. It was followed by TV3 and UTV to close out the top three. TV3 had 544,000 average viewers while UTV recorded 519,000 average viewers. Joy Prime sits in fourth at 364,000 average viewers.

“Adom TV was the dominant station throughout 2017, holding the lead in viewers each quarter. Quarter four of 2017 had a bit more parity among the top stations, with Adom TV at 12.7% viewer share, TV3 at 12.4% share, and UTV with 11.3% share respectively,” said the report.

In 2016, Despite Group of Companies’ UTV was the most watched TV station in Ghana with a share of 19.6%. It was followed closely by Adom TV at 16.5% share, while TV3 was third with 15.4% share. Rounding out the top stations were Joy Prime (10.6%), GH One (8.5%), GTV (8.5%), Joy News (7.1%), Metro TV (5.9%), and Viasat One (5.7%).

The figures indicate that in 2017, Adom TV saw a 3.8% increase with share while that of UTV saw an 8.3% decline. TV3 on the other hand increased its share by 3%.

Meanwhile, Daily Graphic was adjudged 2017 most popular daily newspaper in Ghana with 1.5 million readers per day. The state-owned had twice as many readers as its closest competitor, Daily Guide, which has a daily readership of 726,000. The Ghanaian Times follows with a daily readership of 532,000.

According to Geopoll, the top media outlets were determined using the daily data collected through GeoPoll’s Media Measurement Service, which has been measuring media audience ratings through mobile phone surveys in Ghana since 2014.

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