Soccer News of Wednesday, 26 February 2014
Source: Match Hospitality
MATCH Hospitality AG, the worldwide exclusive rights holder of the FIFA Hospitality Programme, has appointed Lorient Kal Travel and Tours Limited as Authorized Sales Agent in Ghana for the sale of the Official Hospitality Programme of the 2014 FIFA World Cup Brazil.
Following this appointment, Lorient Kal Travel and Tours is currently the only company in Ghana authorised to sell ticket-inclusive hospitality packages to organizations and individuals for the 2014 FIFA World Cup™ in Brazil, which will be held from June 12 to July 13.
Any other Ghanaian company purporting to be an Agent authorised by MATCH Hospitality or FIFA to market and sell the Official Hospitality Programme is doing so in an illegitimate manner.
Jaime Byrom, Executive Chairman of MATCH Hospitality commented: “We are very pleased to announce the appointment of Lorient Kal Travel and Tours Limited as a Non-exclusive Sales Agent in their home country Ghana.
“Lorient Kal Travel and Tours allows MATCH Hospitality to reach out to this exciting market, where interest for the 2014 FIFA World Cup™ is peaking after the Black Stars qualified in style for Brazil.”
Kwabena Appiah, Managing Director of Lorient Kal Travel and Tours, emphasised: “Lorient Kal Travel and Tours is in the best position to satisfy the ticket-inclusive hospitality package needs of corporate executives and football fans in Ghana who want to see our team competing in Brazil and enjoy live in the stadiums the unique atmosphere of a FIFA World Cup™.“
“What is more, it is essential for the public to be mindful of the difference between ticket-inclusive hospitality packages, which are being sold by Lorient Kal, and ordinary flight and accommodation packages to Brazil, which do not in any way serve as a guarantee to attend any of the FIFA World Cup™ matches in the stadiums”, Appiah added.
The MATCH Hospitality Sales Agent Network currently comprises 45 agents covering close to 90 countries all over the world.
The FIFA Hospitality Programme offers clients premium tickets bundled together with a wide range of services such as facilities at the stadiums (including private suites and lounges and marquee tents), gourmet catering, preferential parking, entertainment and gifts.
MATCH Hospitality AG has developed three separate categories of hospitality and six unique products, which can be combined in five types of series, and will suit the needs and expectations of corporate clients, groups and families. Services will range from private dining, business to business platforms to informal settings for groups and families.