Some Ghanaian artists are confused - Wiyaala

Wiyaala in our interview with eTV’s Beatrice Baiden on Breakfast TV disagreed with all the people who held the assertion that marketing brand Ghana was difficult abroad.

The Africa singer who performed in Canada, Holland and also gearing for another show in Germany at the end of this month talking about her exploits abroad noted;

“It feels great to be getting all these attention from the outside world. It’s very exciting.

I met Ahmed Soultan at the All Africa Music Awards and he told me how he loved my music and so invited me to come record his This is Who I Am single. I also collaborated with a Zimbabwean known as Dear Zim and it’s really great to get a call from another artists elsewhere asking to collaborate with you because they feel you have something they want to share with their audience.”

Wiyaala sharing some of her experiences from abroad revealed it wasn’t difficult to market Ghanaian brands outside.

“I totally disagree, I’m marketing brand Ghana and I do that with Sissali and other languages. When I went to Canada, everyone was trying to sing the songs I performed because they loved it.

It’s selling but it’s just that most of us the artists are not proud of the brand Ghana. We are not sure because sometimes I see some Ghanaian artists behave as if they are trying to learn the Ghanaian culture. They are confused because when you see them in their videos you can’t really tell if they want to drive a limousine or ride a donkey.

I use things around me as part of my art. I grew up in a village, I used the donkey and I post all these things on my instagram to show people my culture and environment.

I ask myself always how I can make this stylish for other’s to go like 'I want to try that'.

But some of us are a little confused like we are not sure. But let us do our things as Ghanaians and trust me it’s very powerful.

I’m very proud to be Ghanaian and I’m from the North and you hear from my diction and I'm making it. Until we accept ourselves, it will always be difficult.”