Chivas celebrates Craftsmanship, Style and Generosity

Chivas Regal, the world’s first luxury Scotch whisky, has collaborated with award-winning luxury British watch brand, Bremont, to create the next instalment of its much sought-after Made for Gentlemen Limited Edition collection available globally from this month.

This year’s Made for Gentlemen collaboration also sees the release of additional collectors’ items in the form of 12 Chivalry Watches, created by Bremont and Chivas to celebrate excellence and precision in luxury.

The Chivas 12 Made for Gentlemen by Bremont limited edition gift tin – which will be available domestically and in Travel Retail from September 2014 – houses a bottle of Chivas 12 and features deconstructed watch elements to showcase the elegant and complex engineering of Bremont chronometers.

The polished steel Bremont Chivalry watch, features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas etched on the rotor of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper plate, taken from a retired Scotch whisky copper still sits on the leather presentation pouch.

Global Brand Director for Chivas Regal Richard Black, said “Over the last three years, the Chivas Made for Gentlemen series has gone from strength to strength, resonating with modern gentlemen around the world who demand substance and style from luxury experiences and products.

With this latest edition, we’re celebrating not only the style and handcrafted quality of Chivas and Bremont, but also the spirit of generosity for which John and James Chivas were renowned, and that is increasingly valued in today’s competitive world. We’re delighted with the exquisite designs and we’re confident that Chivas 12 Made for Gentlemen by Bremont will be well received by discerning whisky fans around the world”.

On his side, the Co-founder of Bremont, Nich English added “For me, the collaboration with Chivas was a genuine meeting of minds, we are all dedicated and passionate about keeping traditions of craftsmanship alive and we are also focused upon leaving a positive legacy. Bremont watches are ‘Tested Beyond Endurance’ and Giles and I have been blown away by the level of skills the Chivas Master Blender, Colin Scott, deploys in channeling nature and time in blending their Scotch whiskies”.

The Chivas Made for Gentlemen by Bremont is the third in a series of annual collaborations between Chivas Regal 12 and modern British craftsmen.

Year one celebrated the crafted brogue by Tim Little and Chivas paid homage to Saville Row tailoring with a limited edition by Patrick Grant in 2013. Bremont boutiques currently offer Chivas at its in-store bars and also support Bremont events internationally.

The collaboration between Chivas Regal and Bremont highlights the shared synergy between the two luxury British icon brands, both of which were inspired by brothers and have gone on to become global successes, admired throughout the world for their quality, craftsmanship and timeless style.

About Chivas Regal

Chivas Regal is a truly global whisky brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia, Pacific and America. The Chivas Regal range is the epitome of style, substance and exclusivity and it includes Chivas Regal 12, 18, and 25 Year Old.

The Bremont Watch Company

Bremont is a British luxury watch brand, manufacturing mechanical watches in Henley-on-Thames, UK. Co-founded by brothers, Nick and Giles English in 2002, Bremont has made a substantial impact in the watch industry within very short period of time. Honours the company has received include being named ‘Best British Emerging Luxury Brand’ by Walpole 2008, voted ‘Luxury Watch Brand of Year’ at the 2012 Luxury Briefing Awards.

The brand remains true to its original principles of durability, legibility and precision, the company also manufactures watches for some of the most exclusive military squadrons around the world.

The Bremont Watch Company continues to play an influential role in revitalizing the British watch industry, the birthplace of numerous timekeeping innovations still today.