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Business News of Monday, 22 October 2012

Source: Daily Guide

GGBL Launches Star Blitz Promotion

Guinness Ghana Breweries Limited (GGBL), producer of Star Beer, is launching an incredible nationwide consumer promotion dubbed the ‘Star Blitz Consumer Promotion’ to reward loyal Star Beer consumers across the length and breadth of Ghana.

The nationwide promotion will offer the opportunity to Star Beer lovers to win over 200,000 incredible prizes.

Speaking at the media launch on Friday 19th October 2012, Agnes Essah, Marketing Director of GGBL said, ‘This promotion is to express our appreciation and also reward our loyal consumers even as they enjoy their favourite beer, Star beer. Last year, Ghanaians were given the chance to win big prizes in the Star @ 50 NCP and this year the promotion is hitting the nation again and promises to be even bigger and more exciting’.

The promotion, which starts on Monday 22nd October 2012 and ends on Saturday 15th December 2012, is open to everybody above the Legal Purchasing Age.

Consumers can be part of the Star Blitz National Consumer Promotion by purchasing Star mini or Star large from their favourite bars and flipping the crown to see what has been won. There is no label change on Star Beer because of the promo. Prizes can be redeemed at the consumer’s favourite bar, any key distributor or at GGBL offices in Accra and Kumasi.

Herve-Sacha Rwamibango, Marketing Manager, Lagers, said this year, the promotion is more exciting as two winners who collect three crowns, ‘I’ + ‘Heart symbol’ +’GH’, will enjoy an all-expenses-paid weekend at the Lou Moon resort in Axim with one friend.

Other instant prizes include Samsung Galaxy Tablets 10.1, T-shirts, Shambala, Sunglasses, Headphones and many more exciting prizes.