NT 1 Multimedia - the best that is now and the best that will forever be

When Nana Nti decided to give up a secured job in the UK to enter the music field full-time, he knew it wouldn’t be easy. But it was a choice he had to make and contribute his quota to Ghana.

The recording side of the business had always fascinated him, so he starting looking into schools, and ended up in a music school for some years to be well knowledgeable in it.

Even in the very beginning, Nana Nti is aware of the wide variety of artists in Ghana thus setting up a record and editing studio.

Even though he is in the recording business full-time, both at his Santa Maria based studio, he is certainly not lacking for work! And one big word that is on his forehead is to succeed in the music game.

For more information please log on to www.nt1gh.com or call 233 27 349 1665 to book sessions with the latest multimedia house. Read on and check out his ‘marketing’ answers.

Ghana Music.com: For those who don’t know who you are. Please fill Ghana Music.com in on that?

Nana Nti: NT 1 is a multimedia company with a mission of transforming products into relationship vehicles that continually drive profitable consumer transaction. With brand development and management as its core business, we have a reputation of delivering excellence, based on world-class solutions that are on time, within budget and consistently deliver superior quality. With over 5years combined experience, our team of professionals bring a wealth of ideas and creativity gained from working with a diverse range of clients; British Airways, Diageo, Black Sun, Ujima and Nectar, Ghana Web, TV3, Joy FM, Onetouch, Ghana Electoral Commission, Ghana Jazz Society, Business Week and Nooq entertainment for Richard Bona.

Ghana Music.com: How different is your multimedia house from other houses?

Nana Nti: The use of our own extensive state of the art technological equipment (audio/visual) allows us to optimise the services provided to our clients and save our clients time and money. We have state of the art recording studio and also use apple based equipments for video production.

All projects, follow a thorough process that begins with an in-depth analysis of your business, its culture, values and environment. It is our policy  to guide you in the right direction without distorting or interfering with your vision.

So whether you have a well established brand that requires uplift or a new brand, we will ensure you stand out from the competition by keeping your brand and message consistent throughout, whiles promoting your vision.

Ghana Music.com: From your point of view what goes into directing?

Nana Nti: Planning, (pre- production) good/creative concepts, working with and understanding the artiste.  Being firm and fair with the artistes.

Ghana Music.com: What’s your first directed music video in Ghana?

Nana Nti: Mobile Boyz - Wone Hyan.

Ghana Music.com: What equipments are you using?

Nana Nti: JVC Pro HD - (film lense) camera, latest apple based, editing suite - (Need to see the rest for yourself on www.nt1gh.com).

Ghana Music.com: Why are you here in Ghana after some stay in UK?

Nana Nti: Pursued my MBA worked with a finance company for 3years, had to come back to contribute my quota to my Ghanaian society.



Ghana Music.com: What’s the wildest thing we can expect from you in terms of directing or effects?

Nana Nti: Unique concepts.

Ghana Music.com: I had a chance of watching, Mobile Boys new video done by you. First of all, well done.  And what’s the news about you and them?

Nana Nti: Will come to light soon.

Ghana Music.com: Who are some of the resident producers in the studio?

Nana Nti: Myself, and Nii aka King of Accra.

Ghana Music.com: Any big shots yet passing through the studio?

Nana Nti: We are talking to Reggie Rockstone.

Ghana Music.com: What’s this I hear about a compilation coming out?

Nana Nti: NT 1 Records is creating a platform for good untapped/raw talents to exhibit their skills out of which some will be part of the label.

Ghana Music.com: How are you planning to promote yourself because you look well organized?

Nana Nti: Integrated marketing communication.

Ghana Music.com: Will productions from your house change the game or make a big impression?

Nana Nti: It will complement existing works but will be positioned for its unique works.

Ghana Music.com: What’s your intake on the Ghana music industry now?

Nana Nti: I am very impressed with the current work of some artist and producers, it can only get better and competitive. You adapt or you die out. We need structures in place for artists and especially producers to earn enough royalties.