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Music of Wednesday, 3 January 2024

Source: Bernard Gablarh, Contributor

Effs to embark on a 3-day visit to Nigeria

Effs will be in Nigeria for a few days Effs will be in Nigeria for a few days

Hailing from the vibrant musical landscape of the UK, Effs, a rising Ghanaian artist, has been making waves globally, and her recent single "I Like That" has propelled her into the spotlight. With over 1 million streams on popular platforms like Boomplay and Spotify in just under three weeks, Effs is fast becoming a force to be reckoned with in the music industry.

In a strategic move to expand her influence and connect with a broader audience, Effs is gearing up for a 3-day musical odyssey in Nigeria. This visit is not just about performance; it's a deliberate effort to foster connections and partnerships in one of Africa's musical powerhouses.

Effs and her team are meticulously planning a series of familiarization sessions and media engagements throughout their stay in Nigeria. The agenda includes meetings with top Nigerian music executives, engaging conversations with influential media personalities, and collaborations with local influencers who play a pivotal role in shaping the music scene.

Beyond the stage performances, Effs aims to build bridges within the Nigerian music industry. These connections will not only amplify her presence in the Nigerian market but also pave the way for potential collaborations and partnerships that transcend borders.

Effs understands the importance of connecting with her audience on a personal level. During her visit, she plans to engage with local communities, share her musical journey, and, most importantly, listen to the heartbeat of Nigerian music enthusiasts. This direct interaction aims to forge a genuine connection and create an experience that goes beyond the confines of a stage.