Business Information

Kivo Company Limited represents one of the fastest-growing and most dynamic food brands in Ghana today. Under the corporate umbrella of Procus Ghana Limited, Kivo has emerged as a household name that combines nutritional quality, authentic flavours, modern convenience, and cultural resonance. Since its introduction, Kivo has redefined what consumers expect from packaged foods, marrying traditional tastes with modern manufacturing excellence.
Origins and Company Background
Though the Kivo brand itself is widely recognized, the corporate entity responsible for its manufacturing and distribution is Procus Ghana Limited, a Ghanaian fast-moving consumer goods (FMCG) company founded in 2020. The company began with a clear and focused mission: to improve and enrich the lives of consumers in Ghana through quality, affordable, and accessible food products. From its inception, the company committed to building a value-driven brand that resonates with local tastes, nutritional needs, and lifestyle preferences.
Headquartered in Tema, Greater Accra Region — a strategic location within Ghana’s Heavy Industrial Area — Procus Ghana operates a modern production facility that adheres to stringent food safety standards. The company’s infrastructure meets regulatory expectations and is approved by the Food and Drugs Authority (FDA) of Ghana, ensuring that every Kivo product delivered to the market is safe, nutritious, and consistent in quality.
Brand Identity and Vision
The Kivo brand embodies a clear identity rooted in authenticity, cultural relevance, accessibility, and innovation. At its core, Kivo is designed to offer everyday Ghanaian consumers convenient food solutions without compromising traditional flavours or healthful quality. Its product portfolio celebrates Ghana’s rich culinary traditions while embracing modern formats that fit busy lifestyles.
Kivo’s vision is not just to sell food — it is to create memorable eating experiences that honor heritage, uplift communities, and celebrate Ghanaian culture. From the fiery kick of hot pepper powder to the comforting simplicity of the 4-in-1 Gari Soaking Mix, each product is engineered to deliver value, authenticity, and joy in the kitchen.
Product Portfolio
One of the defining strengths of Kivo Company Limited is its diverse and growing product range. The company has deliberately focused on foods that are both culturally meaningful and widely consumed in Ghanaian homes. Among the flagship products are:
1. Kivo 100% Natural Hot Pepper Powder
A bold and versatile seasoning designed to add heat and flavour to soups, stews, meats, and snacks. Made from carefully selected natural peppers, this product captures the authentic spicy profile that Ghanaian cooks favour.
2. Kivo 100% Natural Ginger Powder
Ginger occupies an important place in Ghanaian cooking — from beverages to soups. Kivo’s ginger powder delivers a fresh, aromatic, and potent spice that enhances taste while offering potential health benefits linked to digestion and wellbeing.
3. Kivo Curry Powder
Designed to meet the evolving tastes of Ghanaian and broader West African consumers, this curry powder blends spices that appeal to contemporary palates while supporting nutritious and flavourful meals.
4. Kivo 4-in-1 Gari Soaking Mix
Perhaps one of the most innovative offerings, this product simplifies the traditional process of preparing gari — one of Ghana’s staple foods. It combines instant gari with roasted groundnuts, sugar, and non-dairy creamer, offering quick preparation without losing beloved textures and flavours.
5. Kivo Baked Beans and Other Staples
Expanding into convenient proteins and complementary staples, this range feeds into both modern and traditional eating habits. �
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Across its portfolio, Kivo prioritizes 100% natural ingredients, minimal processing, and easy-to-use packaging. This commitment to quality has been central to the brand’s acceptance among consumers of different ages, lifestyles, and preferences.
Marketing and Cultural Relevance
Unlike many international brands that adopt generic marketing approaches, Kivo’s strategy is deeply anchored in Ghanaian culture and language. The brand actively utilizes local languages — especially Akan — in its packaging, advertising campaigns, social media communications, and broadcast media. This cultural resonance strengthens consumer loyalty and enhances relatability, making Kivo not just a product but a voice within Ghanaian culinary and cultural identity.
Furthermore, Kivo has embraced strategic partnerships with cultural icons to amplify its reach and impact. In a notable move, the company signed internationally acclaimed Ghanaian football star Mohammed Kudus as a brand ambassador. This aligns the brand with qualities of excellence, resilience, and national pride — core values that resonate with young and dynamic consumers.
Operational Excellence and Standards
Procus Ghana Limited’s operational model emphasizes quality assurance, regulatory compliance, and production efficiency. The company’s facilities maintain FDA approval, and its manufacturing processes are designed to uphold hygiene, safety, and product consistency. This approach ensures that every Kivo item — whether a spice powder or a composite food mix — meets both national and export standards, positioning the brand for regional and international growth.
Product development at Kivo is informed by consumer preference studies, food science insights, and culinary trends. It balances innovation with tradition, ensuring that new products satisfy contemporary convenience demands while honouring the integrity of beloved Ghanaian foods.
Economic and Social Impact
Beyond its market presence, Kivo Company Limited contributes meaningfully to Ghana’s economy and community development. By sourcing locally where possible, the company supports agricultural value chains, empowers local farmers, and creates sustainable demand for raw materials. Its workforce, which includes professionals in manufacturing, distribution, sales, and logistics, demonstrates a commitment to job creation and skill development within the Ghanaian labour market.
The company also stimulates growth within Ghana’s FMCG sector, encouraging competitive practices among peers and raising quality benchmarks. In export spaces — such as at global trade events like Gulfood — Kivo represents Ghana’s culinary heritage to international buyers, contributing to the country’s food export identity.
Distribution and Market Presence
Kivo products are widely available across mainstream retail channels in Ghana, including supermarkets, grocery stores, and open markets. The brand’s distribution network extends into regional markets in West Africa, positioning it as a continental player in the FMCG space. Its presence in major trade exhibitions — including Gulfood, one of the world’s largest food and beverage expos — underscores its ambition to cement a global footprint.
The company’s distribution strategy emphasizes availability, affordability, and accessibility. By offering products at multiple gram weights and price points, Kivo caters to diverse consumer segments — from low-income households to urban professionals seeking convenience.
Brand Recognition and Future Growth
Over a relatively short period, Kivo has achieved remarkable brand recognition in Ghana’s food industry. Through quality products, localized marketing, cultural engagement, and strategic partnerships, the brand has entrenched itself in everyday Ghanaian life.
Looking ahead, the company shows strong potential for expansion into additional product categories, including fortified foods, health-oriented snacks, and convenient meal solutions tailored for urban lifestyles. Empowered by investments in manufacturing technology and export strategy, Kivo is positioning itself to compete not only within Africa but also in global markets where demand for authentic African flavours is rising.

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Product and Services

• ●Food Manufacturing
• ●Agro-Processing
• ●Product Packaging & Branding
• ●Wholesale & Distribution/Nationwide delivery services.
• ●Private Label & Partnership Support
• ●Good delivery and customer care services.

Contacts

• ●+233 (0) 20 594 1416
• ●+233 302 550 000
• ●+233 26 431 1160
• ●careers@procusghana.com
• ●WhatsApp: +233 (0) 20 594 1416

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