Lagos, Nigeria / Accra, Ghana, July 2025 – Apprise Music & Media, Ghana’s pioneering music tech and rights management platform, recently carried out a major media and strategic trip to Nigeria led by its Media and Communications Lead, Philip NeeWhang. The initiative was part of Apprise’s wider effort to deepen Pan-African collaboration, amplify underrepresented creative voices, and strengthen narrative control in the music industry.

Philip NeeWhang: from multimedia artist to media strategist

Philip NeeWhang joined Apprise Music in late 2023 as Media and Communications Lead, bringing wide-ranging experience as a content creator, scriptwriter, film director, and performing artist. Known for his work on TrenderHQ and as a GhanaWeb contributor, Philip built his reputation as a multimedia storyteller driven by the vision of reframing African culture through strategic media narratives.

At Apprise, he has overseen campaigns including the launch of the AI-powered distribution partner RoEx, while also spearheading brand storytelling and rights awareness initiatives such as discussions with GHAMRO to improve metadata transparency for Ghanaian creators.

Lagos as live media lab

During the Lagos trip, Philip transformed high-level meetings with Sony Music Publishing and the Creative Industries Initiative for Africa (CIIFA) into rich multimedia content opportunities. He documented roundtables, creative spaces, and panel sessions to build trust and educate African professionals on music literacy and rights advocacy.



In his words:
“Media is not just PR, it is policy, culture, and legacy. How we tell our story determines who listens and who funds.”

This engagement was more than coverage. It was a deliberate strategy to position Apprise as a thought leader in Pan-African media infrastructure and advocacy.

Strategic impact and collaborations

Under Philip’s leadership, Apprise has secured collaborations and narratives around artist-focused initiatives. These include promotions for Ghanaian talents such as Pozo Hayes, artist education programs, and joint ventures with producers and engineers through digital distribution platforms.

His holistic storytelling strategy blends branded content, behind-the-scenes features, educational skits, and live interviews, all aimed at raising visibility for artist rights, metadata accountability, and sustainable revenue structures.

Apprise Music’s narrative infrastructure approach

Apprise Music’s expansion into Nigeria, steered by Philip NeeWhang, reflects a clear vision: combining distribution technology with media infrastructure and narrative sovereignty. The company is determined to position African music not just as an exportable product, but as an institution that deserves infrastructure, policy, and intellectual investment.

Through this Lagos-led campaign, Philip NeeWhang has shown how today’s African music ecosystem requires both storytelling skill and institutional strategy. His unique combination of artist, filmmaker, and strategist, together with Apprise Music’s infrastructure, sets a path for media-driven impact, rights awareness, and narrative ownership across the continent.