Entrepreneurs, content creators and brand influencers have been urged to harness digital communication tools and technology to drive financial success and cultural impact.

This call was made at the annual Influence Exchange 2025 summit, held in Accra and organized by Alkes Communication in partnership with Truest Connect Network.

Themed “Digital Innovation, Technology, and the Creative Industry,” the event brought together creative artists, business leaders, and students to explore strategies for thriving in Africa’s fast-evolving digital economy.

In his keynote address, Alexander Kelvin Smith, Founder and Lead Consultant of Alkes Communications, described influence as a powerful “currency” capable of fostering cultural pride, creating new markets, and shaping Africa’s global narrative.

“This is not just an event; it’s a conversation hub where ideas meet policy, creativity meets investment, and Africa’s future is written by those who dare to innovate,” Smith told the audience.



He highlighted the transformative role of technology, citing examples such as smartphones launching businesses in Lagos, drones enabling filmmaking in Nairobi, and fintech apps supporting instant payments for creatives in Kumasi.

Smith further called for collaboration among policymakers, businesses, and creatives to build a supportive ecosystem for digital innovation.

“When technology meets creativity, Africa leads,” he declared, urging stakeholders to prioritize broadband access in rural areas, invest in talent hubs, and involve creatives in policy discussions to protect intellectual property.

“Young innovators must use their platforms purposefully,” he added. “Influence without responsibility is noise. Influence with purpose is power.”

A panel discussion reinforced Smith’s message, featuring Kwame Nyatuame, Creative Director at Afro Edtech Enthusiast, and Ethel NanaYaa Amoako Baffoe, a PR and Communications Professional.

Nyatuame encouraged entrepreneurs to co-create brands and leverage digital algorithms to monetize their work. “Entrepreneurs must be creative to turn their brands into revenue streams,” he said.

Amoako Baffoe emphasized the importance of collaboration between influencers, brands, and entrepreneurs. “As a developing economy, Ghana and Africa must control and use the digital space effectively,” she stressed.

Content creators and artists also discussed the need to use digital platforms to share African culture and identity, pledging to educate peers and resist external pressures that dilute cultural expression.

The event concluded with a strong call for entrepreneurs to strategically deploy digital tools to generate revenue and create lasting impact.

Influence Exchange 2025 continues with workshops and panel sessions dedicated to actionable strategies for building a connected digital creative economy.

“The future is already moving,” Smith concluded. “Africa, it’s ours to claim.”