Home appliance brand BRUHM is reinforcing its presence in the Ghanaian market this year through a blend of retail expansion, direct customer engagement, and targeted promotions—all geared towards bringing practical solutions closer to consumers.

The brand recently wrapped up a three-day roadshow in Accra, stopping at key commercial hubs like Circle, Madina, Kasoa, and Accra Central. The event gave the public an opportunity to experience BRUHM’s appliances in action—live cooking demonstrations, giveaways, and influencer appearances all created an atmosphere where shoppers could interact with the brand in a meaningful way.

“We understand that today’s consumer wants more than just product specs—they want to see and feel how an appliance fits into their daily life,” said Awurakua Antwi, Brands Communication Manager for BRUHM Ghana. “Our goal with the roadshow was to break the barrier between brand and buyer and show the reliability of our products firsthand.”

BRUHM’s approach combines function with accessibility, which has made it a strong contender in Ghana’s mid-range appliance market. From cooling to cooking and laundry solutions, the brand’s offerings have been designed with everyday living in mind—especially for consumers who want durability, energy efficiency, and fair pricing.



In addition to on-ground engagement, BRUHM is expanding its retail presence through a new Shop-in-Shop model at Electromart’s Atomic Junction store. The concept is tailored to give shoppers a dedicated experience with the full BRUHM product lineup—ensuring they get the necessary support and education to make informed purchase decisions.



To mark the retail launch, Ghanaian music icon Reggie Rockstone was presented with a BRUHM chest freezer as a birthday gift during a visit to the store. The artist praised the brand for its practicality and variety, adding a cultural touch to the launch event.



BRUHM appliances are available across multiple major retail outlets including Melcom, Electromart, China Mall, Super Save, and Kitchen & Beyond, with added reach via e-commerce platforms like Jumia and Electromart Online. This growing footprint reflects the brand’s commitment to accessibility.



As part of its Easter campaign, BRUHM has introduced promotional bundles—including a free fan with selected air conditioner purchases. These offers are part of a broader plan to make reliable appliances more affordable during the seasonal demand period.



“We are not only building a brand—we are building convenience and confidence for the everyday Ghanaian household,” Ms. Antwi added. “Our focus this year is to stay close to the consumer and respond to what matters most to them.”



Looking ahead, BRUHM plans to continue its retail expansion and roll out additional consumer-focused campaigns through the year. Customers can stay updated on new product arrivals and promotions by following @BRUHMGhana on social media or calling the toll-free line at 0800100247. www.bruhm.com