Mind of the Writer Blog of Friday, 25 April 2025
Source: Etsey Atisu

Hollard Ghana, the country’s favourite insurance group, successfully provided essential insurance coverage to all vendors and organisers at the PoriaIs Pitch Fair held last weekend. This initiative underscored Hollard’s commitment to enabling more people to create and secure a better future.
PoriaIs Pitch, recognised as Ghana’s largest youth vendor fair, brought together thousands of young entrepreneurs, innovators, and creatives to showcase their ventures. The event was the brainchild of top GenZ influencer and content creator Dulcie Afriyie Boateng.
As part of its support, Hollard Ghana offered a full-year policy of its Asomdwee Micro, Small, and Medium Enterprise (MSME) insurance to all 150 vendors at the fair. This tailored coverage protects small businesses against common risks and unforeseen events, ensuring entrepreneurs could focus on showcasing their innovations with peace of mind.
Hollard also provided Public Liability Insurance for the event organisers, extending protection to vendors and attendees alike. This ensured a secure environment for all participants, reflecting Hollard’s dedication to creating better futures through comprehensive risk management.

Beyond event coverage, Hollard Ghana introduced attendees to its innovative microinsurance product, MeBanbo. Designed for the mobile-first, value-driven lifestyle of Ghana’s youth, MeBanbo offers:

- Affordable funeral and disability cover (GHS 1,000 to GHS 30,000).
- Monthly premiums starting as low as GHS 2.
- Accessibility via USSD code 269# on MTN and Telecel networks, enabling easy mobile money transactions.
Cynthia Ofori-Dwumfuo, Group Head of Marketing, Corporate Affairs, and Customer Experience at Hollard Ghana, said:
"We were delighted to be part of PoriaIs Pitch II, supporting young entrepreneurs as they take bold steps toward their dreams. At Hollard, we believe in treating everyone with care and dignity, and this initiative is a testament to our commitment to fostering a supportive ecosystem for small businesses."
Dulcie Afriyie Boateng, PoriaIs Pitch organiser and influencer, added:
"It was amazing to see a company like Hollard Ghana stepping up to support young entrepreneurs. Their commitment to providing insurance coverage for vendors not only offered peace of mind but also empowered us to focus on what we do best—innovating and creating. I’m thrilled to have partnered with Hollard for an event that champions the next generation of business leaders."
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About Hollard Ghana
Hollard Ghana is the country’s favourite insurance group, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines deep local market knowledge (operating in Ghana for 25 years as Metropolitan Insurance) with the expertise of an international brand active in 18 countries. Headquartered in South Africa, Hollard delivers innovative and customised insurance solutions, including:
- Funeral, personal accident, motor, business, travel, and home insurance.
Accessibility:
- Call: 0800 444 999.
- Visit: Nationwide offices, Hollard 2U franchise shops, Shell Fuel Station Welcome Shops, or Melcom stores.
- Online: [www.hollard.com.gh](http://www.hollard.com.gh) | [www.melcom.com/hollard-insurance](http://www.melcom.com/hollard-insurance).