Public Relations Officer for Charger Limited, Atanga Alex—known widely as Jah Bless—has shed light on the brand’s growing influence in northern Ghana, stating that the company’s true success lies in its impact on people’s lives.

Speaking during an interview with DJ Skimmy on Dreamz FM, Jah Bless revealed that while Happy Man Bitters continues to dominate Ghana’s beverage scene, the heartbeat of Charger Limited lies in its unwavering dedication to the communities it serves.

“At Charger Limited, we don’t just look at sales figures—we look at how many lives we’ve touched, how many dreams we’ve supported, and how many communities now have access to basic needs because of our efforts,” he said.

He cited the Happy Man Inter-community Soccer Tournament and the Upper East Music Awards (UEMA) as two of the company’s most impactful initiatives, designed not just for entertainment but for youth empowerment and talent development.

“These platforms are giving young talents the visibility and confidence they need. And for us, that’s a win. That’s what it means to be a brand that people connect with,” he added.

Jah Bless also recounted the company’s recent charity activities through the Happy Man Charity Foundation, including the construction of boreholes for residents in Nabango Community in Mirigu and Zaare Community in the Garu District , the donation of sanitation equipment to the Bolgatanga Municipal Assembly among many others.

“These aren’t just PR moves. These are real solutions to real problems. We’re contributing to national development goals, especially SDG 6 on clean water and sanitation,” he stressed.

With strong leadership from Dr. Emmanuel Bortey Borketey, Jah Bless affirmed that Charger Limited is on a mission to not only serve premium beverages but also create lasting social impact.

“We’re building a brand people can trust—not just for what we produce, but for what we stand for. That’s the Charger spirit, and the people of Upper East have embraced it fully,” he concluded.