Member of Parliament for Ningo-Prampram, Sam Nartey George, has shed light on his recent engagement with satellite television service provider MultiChoice over their subscription fees, revealing the company’s firm refusal to make any reductions.

Speaking in a 12-minute live interview on Joy Prime, the legislator recounted that during earlier discussions, he had urged MultiChoice to consider reducing their subscription prices to ease the financial burden on Ghanaian consumers.

“I told them that with the economic hardship, they needed to cut down their prices to make DStv more affordable for the average Ghanaian household,” Sam George recalled.

However, according to him, the company flatly rejected the proposal.

“MultiChoice told me that their position is that they are not going to drop the prices even by 1 cent,” he revealed, highlighting the difficulty in reaching a compromise.

The impasse between Ghanaian stakeholders and MultiChoice has attracted public attention, with growing calls from advocacy groups, consumer protection bodies, and subscribers for the company to introduce price reductions or flexible payment models.

Sam George stressed that multinational corporations operating in Ghana must be more responsive to the country’s economic climate, urging regulators to take decisive steps to protect consumers.

For weeks, debates over DStv’s pricing model have intensified, with critics arguing that subscription rates have become increasingly out of reach for many households amid rising living costs.