The Ghana Insurers Association (GIA) has launched a comprehensive public awareness campaign dubbed “Street Insurance Awareness” aimed at educating the general public on insurance and its benefits, particularly targeting the informal sector.

Speaking to the media during the event, Dr. Kingsley K. Kwabahson, CEO of the Ghana Insurers Association, emphasized the importance of the initiative. He explained that the campaign seeks to bring insurance education directly to the everyday Ghanaian, demystifying complex insurance terms and policies to make them more understandable.

“This awareness is necessary. It brings insurance to the ordinary person on the street and explains insurance policies and the benefits of buying them,” Dr. Kwabahson stated.

He further revealed that the National Insurance Commission pays an average of GHS10 million daily in insurance claims, indicating the significance and effectiveness of insurance in protecting lives and property.

Dr. Kwabahson also noted the importance of reaching out to people in the informal sector, including traders, farmers, and fisherfolk. He explained that the campaign would break down technical jargon and educate the public in a relatable way to build trust and understanding around insurance.



In support of the campaign, Mr. Anthony Borlu, Central Regional Chairman for the Ghana Insurers Association, added that the goal is to make the general public feel part of the insurance system and to help them protect their hard-earned assets.



“Micro insurance is available and accessible, especially to fisherfolk, farmers, and traders. We want everyone to know that insurance is for them too,” he said.



Also addressing the media, Madam Nicholina Naa Yeye Adumuah, Central Regional Head of the National Insurance Commission (NIC), emphasized that insurance companies do indeed pay claims, countering common public skepticism.



“That’s a fact that has to be established, insurance companies pay claims. However, delays are not denials,” she explained, urging the public to remain patient and follow the laid-down procedures for receiving claims.

She encouraged anyone experiencing unnecessary delays in claim payments to report such cases to the National Insurance Commission for prompt intervention.

The “Street Insurance Awareness” campaign marks a significant step toward enhancing insurance literacy in Ghana and building public confidence in the sector. It reflects the collective efforts of industry players to make insurance accessible, transparent, and beneficial to all segments of society.