Global lifestyle and wellness-focused direct selling company QNET has officially unveiled celebrated media personality Nathan Kwabena Anokye Adisi, popularly known as Bola Ray, as its Country Agent and Official Spokesperson in Ghana.

The announcement was made on Thursday at a colourful ceremony in Accra, attended by Biram Fall, QNET’s Regional General Manager for Sub-Saharan Africa, alongside key stakeholders and members of the media.

According to QNET, the appointment forms part of its broader strategy to combat brand misuse, fraud, and public misconceptions surrounding its operations in Ghana.

Speaking at the event, Biram Fall reaffirmed the company’s commitment to ethical business practices and transparency, describing the partnership with Bola Ray as a strategic move to rebuild public confidence and promote responsible entrepreneurship.

“Today, we take a major step by welcoming Nathan Kwabena Anokye Adisi, more popularly known as Bola Ray, as QNET’s official spokesperson in Ghana. Bola Ray’s integrity, influence, and leadership in the community make him an ideal ambassador to champion our mission of empowering legitimate entrepreneurs and supporting community development,”

— Biram Fall, QNET Regional General Manager, Sub-Saharan Africa.

Fall also disclosed that QNET has entered into a strategic collaboration with the Economic and Organised Crime Office (EOCO) to curb fraudulent activities perpetrated under the company’s name.

In his acceptance remarks, Bola Ray expressed gratitude for the opportunity, describing the role as both a professional milestone and a commitment to represent a credible global brand. He condemned the actions of individuals and groups who have exploited QNET’s name to defraud unsuspecting people.

“QNET is neither a travel agency, nor does it offer scholarships or operate as a Ponzi or investment scheme. These criminals exploit our reputable brand to defraud innocent individuals,”

— Bola Ray, QNET Ghana Spokesperson.

To strengthen local oversight and transparency, Bola Ray announced the opening of QNET’s Compliance Office at East Legon in Accra. The office will serve as a central point for reporting fraudulent activities and ensuring adherence to ethical business conduct.

“For years, people misused the brand because there was no physical presence here in Ghana. That ceases from today because we are going after the criminals. If a brand were truly involved in fraud, it would not be bold enough to open a physical office here,” he stated.

Bola Ray also emphasized QNET’s dedication to empowering young entrepreneurs and supporting Ghana’s economic development. He pledged to leverage his media influence to educate the public on the principles of direct selling and to promote ethical business practices.

“We are committed to building a future where direct selling is respected and ethical. My friends in the media, it is essential that we help the public verify claims before associating them with our name,” he urged.

He reaffirmed QNET’s commitment to its “QNET Against Scams” campaign, which aims to raise awareness about fraudulent schemes and promote legitimate direct selling as a sustainable livelihood opportunity.

The unveiling of Bola Ray and QNET’s partnership with EOCO mark a new chapter in the company’s operations in Ghana. Through transparency, accountability, and community engagement, QNET says it is determined to rebuild public trust and strengthen its reputation as a responsible global brand committed to ethical entrepreneurship and social impact.


QNET Appoints Bola Ray as Country Agent and Official Spokesperson in Ghana


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