Opinions of Monday, 20 October 2025

Columnist: Dickson Boadi

Shatta Wale's Birthday: A call for government to engage musicians for national campaigns

Ghanaian dancehall sensation, Shatta Wale Ghanaian dancehall sensation, Shatta Wale

Ghana once again came to a standstill over the weekend as thousands of fans gathered at the Independence Square in Accra to celebrate the birthday of Africa’s Dancehall King, Charles Nii Armah Mensah Jr., popularly known as Shatta Wale.

From Korle Gonno, his hometown, to the major streets of Accra and other parts of the country, the celebration was nothing short of spectacular. Fans flooded the streets, clad in Shatta Movement-branded outfits, waving flags and singing along to his songs. The Independence Square was filled with energy, joy, and unity as people from all walks of life came together to honor one of Ghana’s biggest music exports.

A True Reflection of Influence and Love
The massive crowd that turned up to celebrate Shatta Wale’s birthday once again proved the extent of his influence in Ghana’s entertainment space. His connection with the youth, street hustlers, and music lovers is unmatched. Over the years, Shatta Wale has built not only a brand but also a movement that represents hope, hard work, and perseverance.

No wonder in one of his songs, he mentioned that “if the president is not there, he gets command.”

What was witnessed at Independence Square has indeed shown that Shatta Wale truly commands the hearts of the people, second only to the President of Ghana. His influence cuts across regions, age groups, and social classes — something only a few artists have achieved in Africa’s music scene.

Kudos to the Supporting Artistes

The celebration was not only about Shatta Wale but also a reflection of unity in the Ghanaian music industry. Several musicians came out to support him, and their presence brought extra color and excitement to the event.

Artistes like Stonebwoy, Sarkodie, King Promise, Black Sherif, Kuami Eugene, Kidi, Gyakie, Fameye, Wendy Shay, Amerado, Efya, and Samini all received cheers from fans who appreciated the show of solidarity within the industry.

This moment of togetherness is what the music and entertainment industry needs to move forward. It is time for Ghanaian musicians to unite to achieve the collective goals of growing the industry, improving standards, and projecting Ghanaian talent globally. Unity among artists can strengthen the entire creative ecosystem and make the country’s entertainment sector more influential and sustainable.

A Call to Government: Engage Musicians for National Development

The power and influence of Ghanaian musicians cannot be underestimated. Their ability to mobilize and inspire people is a valuable resource that can be used for positive national campaigns.

The Government of Ghana should therefore collaborate more with musicians such as Shatta Wale, Stonebwoy, Sarkodie, King Promise, Black Sherif, Kuami Eugene, and others for public awareness drives and social campaigns.

Issues such as drug abuse, mental health, road safety, youth development, and environmental protection require strong communication that connects emotionally with the public.

Musicians already have this connection. When Shatta Wale speaks, the youth listen. When Stonebwoy calls for peace, people respond. When Sarkodie raps about discipline and focus, young people pay attention. These are powerful platforms that the government can use to reach a wider audience effectively.

Music, beyond entertainment, is a unifying language that touches emotions and shapes perspectives. A campaign message delivered by an influential artist can create more lasting impact than a traditional advertisement. The government should see this as an opportunity to build partnerships with creative voices who already hold the hearts of the people.

A Personal Reflection

Shatta Wale’s journey has always inspired me. I still remember the first time I spoke to him on the phone. His words were full of encouragement and positivity — the kind of energy that pushes young people to dream bigger. He reminded me that success is not handed over; it is earned through belief, sacrifice, and persistence. Those words have stayed with me to this day, and I will surely remind him of them when I meet him in person.

As much as I admire his energy and dedication, I will also appeal to Shatta Wale not to let emotions lead him whenever issues arise. His voice is powerful, and every word he speaks carries weight among the youth. Using that influence wisely will only solidify his legacy and expand his impact as one of Africa’s most respected artistes.

Beyond the Celebration

The birthday celebration at Independence Square was not just a music event — it was a moment of cultural pride, unity, and identity. It reminded the entire nation that Ghana’s creative sector is one of its strongest pillars of influence. The love that poured out from fans was a reflection of how deeply the arts connect with people’s everyday lives.

The government, corporate institutions, and stakeholders must begin to invest more in the creative space. By engaging artists as ambassadors, supporting music education, and providing structures for growth, Ghana can create a vibrant cultural economy that empowers young talents and promotes positive national values.

Shatta Wale’s celebration showed that music has the power to bring people together beyond politics, religion, and social class. It demonstrated how one person’s art can unify a nation and inspire millions. It also revealed the potential of Ghana’s entertainment industry to become a leading force in Africa if given the right support.

Conclusion

Shatta Wale’s birthday celebration was more than just a show — it was a statement. It spoke of love, influence, and the undeniable connection between musicians and the people. His ability to draw such an enormous crowd is proof that the Ghanaian music industry is not just alive but powerful enough to shape national narratives.

As Ghana moves forward, it is crucial that we recognize the value of our musicians as ambassadors of change. Their influence can help fight social vices, promote education, and drive national development.

Long live Ghanaian music. Long live Shatta Wale and all the music legends who continue to carry the soul of the nation.