As the NPP gears up for its primaries, let us be honest: some of the conversations circulating need a reality check. We are not currently choosing a president for Ghana.

We are selecting a flagbearer. It is an internal process. So let us keep our expectations, and more importantly, the campaign promises, in line with what’s actually on the table.

Now, let us discuss this whole idea that “Kennedy Agyapong is going to create jobs for the youth.”

It is catchy, sure. Sounds great. But let’s slow down and scrutinize it.

First of all, creating jobs is not the same as providing free WiFi. You do not just wake up and announce it; suddenly, everyone has a job. Yes, Ken owns businesses. He has built things.

He has employed people. Give him credit—that is impressive. However, let us not pretend that he is the man to solve youth unemployment in Ghana all by himself just because he owns a few companies.

We have over 6 million active young people seeking jobs. If Ken’s businesses have hired even 10,000 people nationwide, that is still a tiny drop in the bucket. It is like using a teaspoon to bail water out of the Volta River. Praiseworthy effort, sure, but we are still wet.

So if his campaign team thinks this "I create jobs" slogan is a vote magnet, they might want to reconsider. Every candidate since the beginning of democracy has promised jobs. Mills said it. Mahama said it. Nana said it twice. And what happened? The youth are still chasing NSS and NABCO slots as if they were visa slots to Canada.

The truth is, job creation is not a magic solution. It does not come from sitting in a V8 and making declarations at a rally. It comes from building an economy where the private sector is strong, stable, and thriving. That is how real employment happens. And guess what? Even in Europe and the US, it is the private sector that carries the weight, not the government, let alone a single individual.

So no, Ken—or any candidate, for that matter—would not suddenly fix unemployment just because he is elected. If that were possible, trust me, we would have fixed it five presidents ago.

And here is the kicker: this is not even a general election. It is a primary. Delegates are not the general public. You do not win them over by promising to end unemployment.

You win them over by demonstrating how you will strengthen the party, unite the base, and prepare for the real battle in 2028.

So, respectfully, Ken’s campaign needs to refine its message. This “I’ll create jobs” promise is not only tired — it is unrealistic. And honestly, a little misleading.

Instead, his message should focus on how he will lay the foundation for private sector growth. How will he ensure that businesses can afford to pay young people more than 2,000 cedis or more per month? That is the kind of leadership that truly makes a difference.

TO THE DELEGATES: Do not be influenced by slogans. Job creation is not a ‘one man thousands’ effort. It’s a nationwide project driven by innovative policies and strong leadership. Let us insist on real plans, not just marketing hype.