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Business News of Saturday, 15 June 2002

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One-litre Fanta introduced

The big one-litre Fanta was introduced in Accra last Friday in a colourful fashion that involved a fancy dress carnival and traditional dances. The launch which drew the participation of a large number of guests was as colourful as the Fanta drink itself.

Mr Seth Asamoah, General Sales Manager of the company, said the pack will give customers and consumers the opportunity to share the value and share the fun of Fanta.

He noted that the new pack has the added advantage of deferred consumption, as the remainder could be stored for consumption at a later time. He said it offers the same quality of refreshment and the size is an added value for consumers money’s worth.

Mr Asamoah said the brand Fanta is held in high esteem, adding that “consumers, especially the youth, view Fanta as a very special drink.” He urged customers to stock up on the new pack, saying that “it is for all of you to share the value, share the fun.”