Women who wear red are more attractive to men.

In fact, new research has claimed that the link is so strong it extends to women who carry red-coloured laptops.

Steven G Young, of the City University of New York, wrote in the European Journal of Social Psychology: “Recent evidence suggests that coloration may serve a purpose in human mating, as female sexual excitement is associated with reddening of the cheeks, neck, and chest.

“Women are more likely to wear red than other colors when they anticipate meeting attractive, but not unattractive, men “Heterosexual men are sensitive to red colouration on women. Compared with a range of other colours, women viewed on red backgrounds or wearing red clothing are found more attractive.”