Quame Owusu marks United Nation’s celebration with collection

United Nations has set aside 8th March annually to celebrate International Women’s Day, a day to celebrate womanhood and empower young ladies around the world as various organisations partner UN to celebrate them in the month of March.

Quame Owusu, a top fashion design label that came into prominence in the year 2015, when the lead designer (who named his fashion brand after himself) won the much coveted VLISCO STUDENTS AWARDS partnered VLISCO Ghana to celebrate the day in grand style at the Vlisco Boutique in the Accra Mall.

Vlisco, an internationally reputed wax print manufacturer honours all inspiring women in Ghana during the entire month of March, kick started with an announcement of the 2016 Vlisco Ambassador for Ghana.

This year’s theme, DREAMS COME TRUE, paid tribute to all African women with dreams, and especially those who dare to take the right steps to bring them to life. The much-anticipated event saw models clad in designs of Quame Owusu displaying beautifully crafted pieces out of Vlisco wax prints, to the admiration of patrons invited.

The collection exhibited by Quame Owusu sort out to creatively communicate the beauty, calmness, yet ambitious and daring qualities of women in Africa, who despite the many challenges they face are able to inspire greatness in many by ignoring barriers and achieving their lives purpose by breaking the status quo and redefining excellence in varied fields of endeavour.

Patrons present were full of admiration to the lead designer, Quame Owusu during the catwalk session just after the Vlisco new ambassador was introduced to speak about her vision for the year long.

The Vlisco Women’s Month 2016 campaign had a different approach than before as there was no voting element to elect a new ambassador. Instead, Regina Honu of Soronko Solutions, a software development powerhouse and social enterprise, was announced as the new Vlisco Ambassador for Ghana.

Regina was chosen because of her powerful story of achieving her dream and finding incredible success in her field as well as her passion for building up and empowering young women to also identify and achieve their own dreams.

She represents the brand by daring every woman to choose the path less travelled and to be unafraid of being unique and expressing their individuality.