Ghanaian publicist and entertainment promoter Promoter Koolic has strongly reacted to comments made by Tilly Akua Nipaa during a 27th TGMA review discussion, where she stated:

“Dr Likee just missed it; it’s not about him trying to make a statement. It pained me that they placed him next to Black Sherif on that red carpet."

The statement, which was directed at the outfit worn by Dr. Likee while standing beside Black Sherif on the TGMA red carpet, has generated strong reactions online.

Reacting to the issue, Promoter Koolic said he strongly disagrees with the comments and believes the conversation goes beyond entertainment and touches on a dangerous societal mindset where people are judged based on appearance instead of impact and humanity.

“I strongly disagree with what was said about Dr. Likee. This is bigger than entertainment. We are becoming too comfortable judging people based on clothes, appearance, and status instead of their impact and contribution to society," he said.

Promoter Koolic stated that not everybody will fit society’s fashion expectations, but that should never reduce their worth or achievements.

“A person’s value should never be measured by what they wear. Dr. Likee has impacted lives, created opportunities for young talents, and built one of the strongest entertainment brands in Ghana through consistency and hard work.”

He further stressed that respect should not only be reserved for people who look luxurious or fit certain public standards.

“We are slowly creating a society where people feel they must look expensive before they are respected. That mindset is wrong and dangerous. Humanity, talent, influence, and contribution matter more than appearance," he added.

Promoter Koolic concluded by calling for more respect and appreciation for individuality within the entertainment industry and society as a whole.

“Today it is Dr. Likee being judged over clothes. Tomorrow it could be an ordinary young person being looked down on because they do not fit society’s idea of perfection. We need to do better as people,” he said.