Entertainment pundit and artiste manager Kwesi Ernest has opened up about his experiences managing both secular and gospel musicians, claiming secular artistes are often more difficult to handle but tend to show greater loyalty.
Speaking in an interview on “UCook,” hosted by Empress Gifty, Kwesi Ernest said some secular artistes can be challenging due to lifestyles involving drugs, alcohol, and clubbing.
“When it comes to work ethics, secular artistes are more difficult to manage, especially if you meet one who is very stubborn, the ones who do drugs, alcohol, and like going to clubs,” he said.
However, he noted that secular musicians are often more loyal and supportive than gospel artistes.
“But when it comes to loyalty, the ones who will defend you and protect you, the secular artistes will stand by you more than the gospel artistes,” he stated.
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Kwesi Ernest cited examples including singer Becca and artiste King David, praising them for maintaining strong personal relationships with him over the years.
“Even today, someone like Becca, anywhere she sees me, she hugs me. She usually checks up on me. Someone like King David, anytime I go to the US, he checks up on me and even picks me from the airport,” he revealed.
He contrasted this with his experience with gospel musicians he has worked with, saying many of them hardly keep in touch.
“But none of the gospel artistes I’ve worked with have wished me Merry Christmas or even a happy birthday,” he lamented.
Responding to suggestions that such strained relationships could be due to misgivings over contracts, Kwesi Ernest insisted kindness and loyalty should go beyond business agreements.
“Being a good person is not about the contract. You can’t be a good person just because of a contract,” he added.
Watch the video below:
Managing gospel artistes is easy, but secular artistes are more loyal to manage - Kwesi Ernest#UCook pic.twitter.com/KVgNfKLitg
— UTV Ghana (@utvghana) May 17, 2026
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