The Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, has called on Ghanaians to embrace domestic tourism, stressing that the success of the government’s Black Star Experience initiative must begin with citizens actively exploring their own country.

Speaking during a visit to the Jirapa Royal Hill Safari, popularly known as “Jirapa Dubai,” in the Upper West Region, the minister said Ghana’s tourism growth largely depends on encouraging local travel.

“The Black Star Experience must start with domestic tourism, and all others can follow,” she stated, urging Ghanaians to travel across the country and discover its rich tourism potential.

Gomashie explained that with a population of over 30 million people, Ghana has a significant domestic market capable of sustaining the tourism industry.

“At my vetting, I indicated that my passion and vision is to increase domestic tourism. If even 10 million out of the over 30 million Ghanaians are moving around the country, it will definitely be more than those who come from outside,” she noted.

The minister described the Jirapa Royal Hill Safari as a remarkable investment that demonstrates Ghana’s capacity to offer world-class eco-tourism experiences comparable to renowned safari destinations around the world.

“I have had the opportunity to see safaris in a couple of countries, and this is no different from those celebrated for their safari experiences. It is amazing,” she said.

She encouraged Ghanaians to visit the facility both to honour the memory of its late founder and to support the continued growth of the business.

“I hope that Ghanaians will, in memory of the dearly departed, visit this place so that it remains in business and continues to serve those who appreciate wildlife,” she added.

Gomashie said she experienced mixed emotions during the visit — sadness at not having the opportunity to meet the late founder, and joy at witnessing the extraordinary investment he made.

“I have mixed feelings — one of sadness that I did not get to meet the owner here, and one of joy at what he has done with this place and the investment that has gone into it,” she remarked.

The minister commended the management and staff of the facility for their professionalism and hospitality, and emphasised the need for continuous training and support from agencies under the Ministry to enhance service delivery.

She also praised the natural beauty of the Upper West Region, describing Wa and Jirapa as “absolutely gorgeous,” while highlighting Ghana’s diverse tourism offerings, including cultural heritage, eco-tourism, historical attractions, and water-based experiences.

“We are blessed in this country to have different topographies and different experiences from the south, the middle belt, and the northern part. Whatever tickles your fancy, you can find it in Ghana,” she said.

Gomashie further underscored the importance of leveraging social media, bloggers, and vloggers to promote Ghana’s tourism attractions to both domestic and international audiences.

The minister later toured the Jirapa Royal Hill Safari to acquaint herself with its operations and the unique experiences it offers visitors.