Ghanaian rap heavyweight Sarkodie has challenged a recurring interview question that, he argues, undermines the legitimacy of music as a profession.

According to him, the popular question of whether artistes run a "proper business" outside of music comes off as frankly ‘insulting.’

The rapper expressed his feelings in a post on X on Sunday, April 27, stating that such a mindset is a misunderstanding of what the music industry actually entails.

"That question 'apart from music, what business do you do? Like, a proper business?' honestly comes off as a bit insulting," he wrote.

Sarkodie argued that music is not a hobby or a side hustle but is one of the most significant and lucrative industries on the planet.

"Music is actually one of the biggest industries in the world, and in many cases, it's just as serious, if not more, than what people like to call 'proper businesses,'" he said.

The award-winning artiste argued that a decision to invest in music is no different from any other entrepreneurial venture.

"At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way," he added.

His remarks come at a time when many creative professionals in Ghana and across Africa have spoken up about the stigma they face as compared to other professionals in business.Ghanaian rap heavyweight Sarkodie has challenged a recurring interview question that, he argues, undermines the legitimacy of music as a profession.

According to him, the popular question of whether artistes run a "proper business" outside of music comes off as frankly ‘insulting.’

The rapper expressed his feelings in a post on X on Sunday, April 27, stating that such a mindset is a misunderstanding of what the music industry actually entails.

"That question 'apart from music, what business do you do? Like, a proper business?' honestly comes off as a bit insulting," he wrote.

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Sarkodie argued that music is not a hobby or a side hustle but is one of the most significant and lucrative industries on the planet.

"Music is actually one of the biggest industries in the world, and in many cases, it's just as serious, if not more, than what people like to call 'proper businesses,'" he said.

The award-winning artiste argued that a decision to invest in music is no different from any other entrepreneurial venture.

"At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way," he added.

His remarks come at a time when many creative professionals in Ghana and across Africa have spoken up about the stigma they face as compared to other professionals in business.

See the post below:

That question “apart from music, what business do you do? Like, a proper business?” honestly comes off as a bit insulting. Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call “proper…

— Sarkodie (@sarkodie) April 26, 2026