Former beauty queen and entrepreneur Hamamat Montia has been appointed Ghana’s Cultural Ambassador for Shea Butter by the Ministry of Tourism, Culture and Creative Arts.

The appointment was conferred on her at a brief ceremony at the ministry, by Minister of Tourism, Culture, and Creative Arts, Abla Dzifa Gomashie.

Montia was presented with a citation in honour of her exceptional dedication, vision and advocacy in promoting Ghana’s shea butter industry globally.

In her address, Minister Gomashie stressed the central role of culture in national development, describing it as foundational, rather than ornamental.

Hamamat Montia to be commissioned as Tourism ministry's ambassador for Shea Butter

She noted that the appointment goes beyond symbolism, affirming Ghana’s cultural identity and how it is projected to the world.

“I am deeply honoured to preside over the appointment of Hamamat Montia as Cultural Ambassador for Ghana Shea Butter. She embodies the essence of what cultural ambassadorship means in the 21st century,” the minister said.

Hamamat, who is the Founder and CEO of the Shea Butter Museum, expressed gratitude for the recognition, describing the role as a responsibility rather than just a title.

She said the appointment represents the women who protect the shea trees, the communities that preserve indigenous knowledge, and future generations who will inherit the industry.

“For years, I have worked quietly, conserving, educating, and sharing the story of shea butter with the world. Shea butter is not only for beauty; it is a livelihood for millions of women across Africa,” she noted.



The ceremony featured a cultural dance performance and a photo session.

The recognition comes after Hamamat and her Shea butter museum featured in popular American streamer IShowSpeed’s recent tour of Ghana, which drew international attention to the country’s culture and creative industries.

See the posts below:

Ghanaian entrepreneur Hamamat Montia, the Shea Butter Queen, says she’s received huge local and international orders after her viral moment with streamer Ishowspeed and is seeking more partners to promote Ghanaian shea butter globally. pic.twitter.com/SqClR3C0ZT

— DOSTY_ HUMMELS×͜× (@DostyHummels21) February 10, 2026

LIVE | I do not see this as a title; I see it as a responsibility to the women who guard the shea tree, to the villages that hold our knowledge, and to the future generations who will inherit what we leave for them — Hamamat Montia, on her appointment as Ghana’s Cultural… pic.twitter.com/OzrAKX3dIR

— The1957News (@The1957News) February 10, 2026

Ghanaian entrepreneur Hamamat Montia, known as the Shea Butter Queen, reports a massive influx of local and international bookings following her viral interaction with streamer IShowSpeed. She’s now calling for more partners and support to take Ghanaian shea butter global. pic.twitter.com/ZH8369SOGf

— Caleb Qwofi Right 👑 (@calebeshun) February 10, 2026

Hon. Abla Gomashie and Hamamat shows off their best traditional dance moves.@MOTACGhana #gbcnews #SheaButter#culture pic.twitter.com/1kfijqyDf8

— GBC News (@gbcnews_) February 10, 2026

LIVE | “Hamamat Montia truly represents what it means to be a cultural ambassador in the 21st century,” says Minister Abla Dzifa Gomashie. pic.twitter.com/as5bzKCgzo

— DEK360Ghana🇬🇭 (@Dek360Ghana) February 10, 2026