Women are refusing to wear panties - Underwear retailers on decline in sales

Retailers in some major markets in Ghana are scratching their heads as sales of women's underwear have taken a nosedive.

In a report by UTV and cited by GhanaWeb, vendors blame the slump in underwear sales on the fact that many women are refusing to wear them.

One vendor suggested that the digital age and economic pinch are also culprits.

"The economic issue is partly to blame; underwear has gotten quite expensive, so women are not buying them as much as before.

"The retailers of underwear too are now a lot, aside from those in the market, online retailers are a lot, so people can now order from the comfort of their homes," she said.

However, she mentioned that sales are low because many women prefer not to wear panties for comfort.

"The women, too, are no longer wearing them, some say it itches when they wear them, and other women say they feel uncomfortable wearing them so they stopped wearing them," she added.

Other retailers agreed with her, stating that the hot weather is also causing a decrease in the use of underwear.

"They say that because of the weather, they get hot and sweaty down there, so they refuse to wear pants in order to allow fresh air to enter," one retailer said.

"The women are no longer wearing panties; they just wear a dress or a top and trousers without panties, so if you look closely, you would see their buttocks jiggling when they walk," another said.

"The ladies complain that it gets hot, so they refuse to wear panties so that air can reach their genitals," another added.

Nevertheless, one patron had a varying perspective, expressing that panties are not needed and can complicate intimacy.

"Wearing panties is not needed; it gets in the way when your partner is trying to do something interesting with you," he said.

Watch the video below

Underwear sellers decry low patronage, attributing the decline to women choosing not to wear panties.#UTVGhana pic.twitter.com/Cbv6zo58PU

— UTV Ghana (@utvghana) April 13, 2024