Telecommunications giant, Vodafone Ghana, has signed an exclusive three year contract with 4SYTE studios, an all round entertainment powerhouse, to sponsor all 4SYTE TV and 4SYTE events. The contract gives Vodafone Ghana the rights to the popular 4SYTE TV show on TV3 and e-TV, 4SYTE Video Music Awards and all events associated with the event and other 4SYTE events including the hugely popular Celebrity Bash; sponsorship of the Video Music Awards includes the launch and nomination parties. The Vodafone partnership will take 4SYTE events to new heights as viewers and guests will now get the unmatched high quality experience, synonymous with the Vodafone Brand.

Commenting on the new partnership, Uche Ofodile, Chief Marketing Officer at Vodafone Ghana remarked ‘The 4SYTE brand offers an exciting platform for us engage with the youth and revamp the events scene in Ghana. Vodafone is a youthful, contemporary brand and we want to use music to communicate with the people of Ghana. The three 4SYTE studios vehicles – the tv show, awards show and the Celebrity Bash informs, rewards and celebrates music and musicians in Ghana. The Vodafone sponsorship guarantees high quality entertainment on all these platforms.’

Today’s announcement seals Vodafone’s dominance of the music platform in Ghana. Currently, ‘ICONS: Diva Edition’ is the most watch reality show on television while ‘020 live’ last year celebrated Ghanaian and pan African music artistes in spectacular style.