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Television of Wednesday, 14 March 2018

Source: 3 News

TV3 leads in TV viewership in Ghana

Ghana’s leading TV channel and a member of the Media General Group, TV3 continues has en-trenched its lead in TV viewership in Ghana with the largest audience share in the latest report by Geopoll.

Geopoll compiles TV and radio audience share, weekly, across the country and provides this information to the entire industry.

The report pegs TV3’s viewer share for the first week in March at 14.33% from a full month average of 14% in February 2018. The report shows TV3 has consistently led the industry in share of viewership over the last 5 weeks — making TV3 the nation’s most watched TV channel.

Sharing her thoughts on the latest industry figures, Beatrice Agyemang-Abbey, General Manager in charge of TV at Media General said “ To be the most watched channel in Ghana’s hyper competitive TV industry is no mean achievement. We truly appreciate our loyal viewers for making us number one. TV3 remains the obvious choice for the majority of Ghanaians because of our authentic and superior content.

As Ghana’s leading TV channel, we identify with the Ghanaian public, we engage our viewers on a regular basis and we undertake research to understand their viewing preferences and push ourselves to deliver relevant content that engages, entertains and enriches their lives”.

She continued “We understand very well our viewers’ preference for premium local content and we have over the years delivered just that — be it news and current affairs, drama series, sports, music or movies.

Late last year, we introduced Sadia — a refined Ghanaian alternative to foreign telenovelas as a clear demonstration of our commitment to promoting our own local creative arts industry. We also re-vamped our prime time to give more focus to local content and as evidenced from this latest report, our audience have responded positively by making TV3 the most watched TV channel in Ghana con-sistently over the last 5 weeks”.

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