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Fashion of Tuesday, 5 December 2017

Source: Vlisco Ghana

Supporting the dreams of tomorrow’s fashion professionals

Some participants at the Vlisco fashion facilitation

Vlisco’s fashion facilitation system aims to develop and support upcoming tailors and designers through various initiatives, to become established professionals.

Upcoming fashion designers who applied for the VFF had the chance to win a fashion fund of GHC 20,000 and a masterclass. Over fifty applicants submitted their portfolio, CV and business plan between October 23rd and November 3rd.

In the first round, 43 applications were carefully evaluated. Of these 43, 8 candidates were selected and asked to make a cocktail outfit using Vlisco fabric. The outfit was worn by a model and presented to the jury. The four jury members are noted professionals from different areas of the African fashion industry;

Araba Akompi (CEO of Stylista_GH)
Afua Rida (Stylist & Fashion Blogger)
Eugenia Techie-Menson (Educationist & 2014 Vlisco Ambassador)
Stephen Badu (Marketing Director)

The team of judges chose Belinda Ofori as the winner of Ghana’s Vlisco’s Fashion Fund 2017. Belinda attended the Kwame Nkrumah University of Science and Technology, and studied at Joyce Ababio College of Creative Design.

Belinda aims to create a positive impact in the design industry and wants people to express themselves through her concepts. Belinda has worked in brand strategy and content development, and is now launching her fashion label ‘Turquoise’.

The Vlisco Fashion Fund is one of Vlisco’s initiatives that invest in the African fashion world and the empowerment of women.

Vlisco believes in creating a platform that connects Africa’s fashion talent, creativity with the knowledge and activities of the brand in the African and global context.

The Vlisco heritage is quite unlike any other. Since 1846, Vlisco has been creating unique textiles known as Wax Hollandais, or Dutch Wax. These textiles are cherished for their distinctive designs, colours and wax effects.

A special wax process, which originates from elaborate batik techniques, ensures that every centimetre of fabric is truly unique. Vlisco is the only brand still creating authentic Dutch Wax today. Each of our fabrics stands as an enduring mark of true Dutch craftsmanship.