Africa1 Media CEO, Cynthia Quarcoo has weighed in on Shatta Wale’s ongoing drama with Ghana Music Awards organizers Charter House.

Representing many music brands including Ghana’s music governing body, Cynthia Quarcoo told Live FM;

“I think it’s a personal decision for the artist. I have artist who don’t think winning awards are that important and there are the others that think winning awards is everything. I became aware of Shatta Wale through a controversy when he was moving from Bandana to be Shatta Wale and it was with Charter House.

“In my opinion, stepping back and looking at his brand, his strategy is to create controversy and it seems to be working for him. He is the king of the streets and whether he decided to go to the awards or not, he’s still got his followers who are going to support him. That seems to be his strategy and it seems to be working for him.”