2004 Miss Universe Ghana winner and current holder of the franchise Menaye Dokour, last night, launched her beauty brand SHE-Y in the company of top showbiz figures as Benny Blanco, Kweku T, Yvonne Nelson, KOD, blogger Ameyaw Debrah, and a host of others at the Viva Boutique in Osu, Accra.

Also present was husband and soccer star Sulley Muntari, and their son Jamal.

The beauty product, first launched in England and Italy (2016) is formulated from premium Ghanaian shear butter, and come in three fragrances: Black Orchid, Olive, and Praline.

The former model and philanthropist extolled the qualities of she butter, pointing out how it constantly came in handy wherever she was in the world: “I carried shea butter with me around the world as it was aa product used in my home in Ghana since childhood as a cure for every ailment”, she said.

“I spent nearly two years in the lab developing the SHE-Y Body Cream before it was released”, Menaye revealed. ” The result is a velvety texture super-boost of hydration to ultimately maintain flawless and ageless skin”, she further stated.

She also submitted that the product was developed in consultation with leading chemists and laboratories in Italy, and part of the proceeds go to the Menaye School of Hope in the Central Region.

Receiving glowing reviews from all present at the launch, it comes off the foot of the launch of the the 2017 Miss Universe Ghana pageant. The main event scheduled for September 2, and will be hosted by veteran broadcaster KOD.

See images of the launch below: