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Entertainment of Monday, 29 January 2018

Source: dailyguideafrica.com

Regina Van-Helvert named Black Secret make-up ambassador

TV & radio personality Regina Van-Helvert was Friday unveiled as brand ambassador for Black Secret Make-Up, an international make-up and beauty brands owned by Ghanaian.

This was at a short ceremony held at Black Secret’s head office in Accra.

The ‘Heels & Sneakers’ actress will henceforth promote Black Secret products in adverts on billboards, radio and TV in Ghana, as well as in other countries like the UK and South Africa.

She will also contribute to product development by giving product feedback.

Speaking at the unveiling, CEO at Black Secret, Benard Kingsley Annoh, indicated his outfit is happy to work with Regina Van-Helvert to attract more women to use Black Secret products.

According to him, the company chose Regina because her brand represents what Black Secret stands for.

“We happy to announce Regina Van-Helvert is our 2018 -2019 brand ambassador. She is a personality and a vibrant young affordable woman. She is an entrepreneur herself and somebody we can work with as a brand,” he said.

“We will ensure that we have a cordial relationship with our new ambassador and ensure that the company and brand are well positioned on the local and international market,” he added.

Regina, who also indicated her readiness to work with Black Secret, said she would use her position as ambassador to encourage the youth to get into business using Black Secret products.

Regina is currently one of Ghana’s favourite and adorable daughters of the screens. A host on GHone TV and Live FM, she is also doing very well in the movie industry and in Yvonne Nelson’s produced series ‘Heels & Sneakers’.

She had a stint with Ghana’s entertainment industry after taking part in Miss Malaika pageant.