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Entertainment of Thursday, 5 August 2010

Source: hi newspaper

Okyeame Kwame Certain Of MTN Deal Extension

Ghana's No.1 telecom Network, MTN has expressed interest in extending its one-year endorsement deal with One-Mic Entertainment ceo/rapper Okyeame Kwame after the July 5 deadline.

This was revealed to Hi Newspaper by the 2009 GMA Artiste of the year in an exclusive interview on Saturday, when the Nsiah-Apau family- including his lovely wife, Annica and little son, Syre, stormed Accra for business with the agencies handling O.K's upcoming album release and tour project.

“MTN requested renewal of the contract even before the 5th July deadline and I hope to do so because I enjoy working with them.” He said.

He told Hi Newspaper that working with MTN “has kept” his career active even though he hasn't released any album in 2 years, he said: “For instance I played a show each day from 21st through to 27th, last December and that was by courtesy of MTN. They promised they wouldn’t leave me dry when I signed with them, and they have been true to their words.” Kwame said

Also, Kwame hopes to extend his deal with Coca-Cola when it ends sometime in October. He hinted that he wouldn't sign any endorsement deal beyond a year for personal reasons.

Kwame, like most other telecom endorsees, would not reveal figures he made from both endorsements though he admitted “I have made quite a fortune from the two companies”.

Hi Newspaper can reveal that in the coming weeks, MTN and Kwame will be talking figures between 80,000 and 150,000 per year. O.K wants to keep a lid on details when Hi Newspaper pushed him to give us figures.

With MTN, Hi newspaper gathers, brand icons enjoy far more than the cheques initially received as signing-on cash to join the big yellow family. A source at MTN marketing department reveals that some MTN icons receive other benefits such as funding of at least a big project within the year, and sometimes birthday and travel remunerations.

Okyeame Kwame's tentatively titled 'The Clinic' album is expected to be released later this month by when an anticipated 3-city tour is scheduled to be activated. Expect a surprise career move to be unveiled by Kwame later in the month.