Ghanaian musician Okyeame Kwame says he is worried his brand is not well known outside Ghana. To this end, he is projecting his brand across Africa through collaborations with established arts with similar brands as his. He has already finished the video on one of such collaborations with J. Martins from Nigeria.

Okyeame Kwame who granted KFM’s Kwame Scientific an interview on the “secrets of hit songs” revealed he is working on other collaborations with Kuli Chana from South Africa, Magic Systems from Ivory Coast among others.

For his take on what made a hit song, Bra Kwame observed that “Making a hit song involves creating a song people can relate to”. He says half of a good song is the production whilst the other half has to do with marketing.

He adds that the “music should match the persona of artiste and the artiste will have to be marketed along with his music”.

He also emphasized the need for customer satisfaction in ensuring an artiste remains a consistent success. He says musicians should handle radio presenters, newscasters, media critics and other industry players with respect in order to get their music out there.

He wants young musicians to get knowledge in music and get good managers in order to be successful.

The faithful man revealed to Kwame Scientific that though he usually expects his songs to become hits, he didn’t have that expectation for ‘Woara.’ All he cared about was doing a good song which posterity could remember him by.