?Music Is A Potent Vehicle For Maximizing Tourist Arrivals? - Jake Obetsebi-Lamptey

?In our drive to market Ghana for increased tourist arrivals, we consider our music on the international circuit as a potent vehicle for this marketing effort?, Ghana?s Tourism and Diasporan Relations Minister Jake Okanta Obetsebi-Lamptey has said.

He said entertainment is a multi mega bag industry. ?If we?re going to be part of it then we have to be professional. He was speaking at an MTV base Press Conference in Accra on Tuesday.

He said talent alone is not enough. He noted that all stakeholders in the industry must pay attention to the presentation of the music they make by giving it an adept touch.

?We need to make our music sell by making quality videos?, he urged.