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Entertainment of Wednesday, 25 August 2010

Source: Ameyaw Debrah

Multichoice Ghana supports GJA award for education

On the 21st of August 2010, Multichoice Ghana sponsored its first Ghana Journalists Association (GJA) award for best Journalist for Education at the 15th journalist /media awards competition. The Award was won by Isabella Owusu-Oppong of the Ghana Broadcasting Corporation.

At the event, the President of the GJA, Mr. Ransford Tetteh, reminded members of the GJA that the awards competition was instituted to promote high journalistic standards, as well as motivate members who excelled in their work.”The GJA constitution charges the association to promote high journalistic standards and reward excelling members. It is for this reason that the annual GJA awards were instituted,” he said.

Multichoice Ghana’s decision to sponsor this award was influenced by Multichoice Africa’s commitment in Corporate Social Investment (CSI) programmes, with a particular focus on education. This focus is one of leveraging and making the best use of the assets we have. For us that means using our platform of top class technology and a wide range of channels to empower others, nurture talent, harness skills and expand opportunities. Another deciding factor is the strong and positive media relations that MCG has with many media houses in Ghana and in recognition of the support they have given over the years as they tirelessly report on issues, events and stories that revolve around our industry.

The birth of the first MultiChoice Resource Centre (MRC) in Nigeria in 2004 marked the beginning of an invigorating journey of development, education and enlightenment. Over the last six years, the programme has grown substantially, with more than 800 MRCs being established across Africa. With the support of the Ghana Educational Service, MultiChoice Ghana has invested in 20 Ghanaian High Schools by. The installations are part of a broad MultiChoice community development strategy to leverage company assets and expertise toward development and growth of communities in which the company operates. The company will be investing in 20 more resource centre in Ghana this year, which will bring the total to 40 schools – four in each region.

The programme provides participating schools with resources such as televisions, VCRs/DVD-Rs, digital satellite decoders and the DStv Education bouquet. The bouquet comprises of eight premium educational channels: National Geographic, Discovery World, History Channel, BBC World, BBC Knowledge, Nat Geo Wild, Animal Planet and Mindset Learn. Together these channels are able to combine the sensory experience of television with premium global content to support the teaching and learning process.

We partner with local communities and governments to establish resource centres in the areas that need it most. Teacher support is provided in specialised training sessions, delivered by external consultants and service providers, focusing on integrating these resources into lessons, to enhance learning in a practical way for teacher and student alike.